Search Engine Optimization to the Power of N
Even if you have the greatest site in the world, it is worth nothing if no one can find it. With the tremendous growth of the internet, there are literally hundreds of millions of sites out there, so how will your customers find you in the jumble? That is where effective marketing and search engine optimization comes in.
The Problem With Search Engines
As you may have noticed if you have ever searched for something on the web, search engine results are becoming a mess. For almost any search term you can dream up, there are millions of results. Any of those results past the first few pages are generally rarely viewed. On top of that, because of search engine "spamming" techniques, many of the results are completely unrelated. So, how can you make sure your potential customers can find you?
The answer to that question is rarely a simple one. It basically involves making your site look better to a search engine than the millions of others that are listed. The best way to start is with optimization of your site. For many "SEO Companies", this simply means adding meta tags, injecting a few keywords into your content and then praying. nLightn Creative takes it much further, and understands that true SEO is an ongoing process that involves trial and error, hard work and time.
The nLightn Process
Step 1: Evaluate the market. In order to determine the best way to reach your customers we need to understand who they are, what triggers their decisions and how they search for solutions. We also need to have clear understanding of who your competition is and what they are doing to capture customers.
Step 2: Create a budget and plan. After we understand the market, we create a plan that will get you the results you are looking for. This usually involves keyword research and selection, a site evaluation and a link-building plan.
Step 3: On-Site Optimization. We start by cleaning up the coding of the site to ensure it is being properly indexed by search engines. We add meta tags, ensure their proper use, ensure th effective use of html tags and the inclusion of quality content with keywords included. Next, we evaluate page and image naming techniques. We may change names of files, we may adjust content in the site, and we may re-structure the html coding, but the goal is to keep the visual appeal of the site while making the site more appealing to a search engine.
Step 5: Off-Site SEO. One of the most important things you can do to improve the ranking of your site is to build incoming links. Because search engines index millions of new sites every day, they have begum to rely on incoming links as an indicator of the quality of a site - if lots of other sites reference or link to yours, your site must contain quality content. However, how do you get other sites to link to yours? Every SEO company has their processes, and some are better than others, but they all involve a significant amount of time. Link building is not something that can be accomplished in a few hours, days or even a few weeks. Many times an SEO company will work on a site for many months before the site appears on the first several pages of the search engine results.